Business Week Cover Story

Tedde finds opportunity in uncertainty.

This is a guest post by Sky Khan.
186-Word Story Idea
It’s been a long, prosperous era for American Business since the 1970’s. As onlookers and participants, we’ve become enamored with, addicted to, and sometimes made rich (and broke) by fast-pace, hi-tech industry, whiz-bang business models, indecipherable financial derivatives, get-rich quick startups, and outrageously easy consumer access to home mortgages and currency futures. But in a flash in October 2008, the feeding frenzy screeched to a resounding and abrupt halt and all that we’ve grown accustom to seems to be in peril. “Uncertainty” is the buzz-word of the day.

However, for many entrepreneurs, it’s an opportune time to go back to the basics and revisit long-lived business models and staple products to innovate. Sky Khan, of New York who in 2008 founded a Teddy Bear company called Tedde explains, “We evaluated a lot of different business ideas before starting Tedde, but we decided that we wanted to start a company that took a simple, well established product and gave it an updated look and message. What we’re doing is definitely not rocket science, but we think it’s an especially good space to be in right now”.

About Sky Khan
Sky is a life-long entrepreneur and has also been a marketer for MTV, Ask.com, Toysrus.com and Columbiahouse.com. She can be reached at skyk@email.com.