Rolling Stone says, "Britney Returns." But, how?
100-Word Story Idea
Rolling Stone cover. Birthday wishes from Good Morning America. Yahoo! #1 search term for 2007 and 2008 (but I bet for different reasons each year). It is very clear that Britney Spears is back. But, how? Arguably, her music didn’t change all that much. I mean, it certainly wasn’t a Madonna-style reinvention. She has a nice website, sings as well as she ever has, and looks great, but that’s not enough, is it? Not all the buzz has been positive, but it’s clear that there has been significant marketing genius behind this ”re-” branding effort – someone should talk with her team and share best practices!
10 Story Headlines
1. Britney Spears: Miracle Rebranding
2. Hit me with some more Brit
3. How Britney’s team reinvented an icon
4. Branding 101 from Britney Spears?!
5. Star “Reinvented”: How Britney Spears came back by doing what she does best
6. Britney “Re-” Branded
7. 5 Ways to “reinvent” yourself like a rockstar
8. Marketing Exclusive: Britney’s relaunch
9. ”Brit fit” no longer: More mature Britney emerges
10. Hit me baby, two more times
Who could write this story?
Business Week, Advertising Age, US Weekly, People, Britney’s Blog (official), Britney’s Blog (unofficial), Brand Channel
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